Key Personnel

Senior Resources

The Company is owned and operated by Directors Emma McDonald, Tony Webb, and Rob Moon.

Emma McDonald

DIRECTOR

Emma is a Chartered Professional Engineer with over 20 years of experience in project leadership, bid management, and strategic planning across the public and private sectors. With an Executive MBA and a background in Chemical and Materials Engineering, she combines technical expertise with commercial and strategic acumen.

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Tony Webb

DIRECTOR

Tony is a highly experienced project director with almost 40 years in the construction industry, working across contracting and consulting roles in New Zealand, the UK, the Netherlands, and Malaysia. He has led large-scale, high-value projects in sectors including retail, hospitality, accommodation, logistics, commercial, and civic infrastructure.

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Rob Moon

DIRECTOR

Rob is a highly experienced Project Director with a strong background in construction management, contract administration, and strategic project delivery. With a Master of Construction Management and over two decades of experience, he has successfully led complex commercial, retail, residential, and infrastructure projects across New Zealand.

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Mike Atkinson

INDEPENDENT CHAIR

Mike Atkinson brings extensive experience and a proven track record in strategic planning and business consultancy to his role as Independent Chairman of Pragmatix. With over 20 years in the field, Mike has developed a deep understanding of the complexities of business governance and strategy.

Michael Freeman

PROJECT DIRECTOR

Michael is a highly experienced Project Director with over 30 years of expertise in development and project delivery across New Zealand, Australia, Singapore, and the Middle East. His extensive background includes leading high-value retail, residential, infrastructure, and healthcare projects, working with both government authorities and private developers.

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Jayson van Tonder

ASSOCIATE DIRECTOR

Jayson is a highly experienced Senior Project Manager with over 15 years in construction and project management, having worked on complex developments across South Africa, Mauritania, and New Zealand. Starting his career in hands-on construction before transitioning into project management, he brings a practical and results-driven approach to delivering projects efficiently.

Sarah Wootton

SENIOR PROJECT MANAGER

Sarah is a highly skilled Project Manager with nine years of experience in construction and project management, delivering projects across the industrial, commercial, residential, education, and science sectors. With a Bachelor of Architectural Studies and a Bachelor of Building Science majoring in Project Management, she has developed strong expertise in design coordination, risk management, and governance processes.

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Angus Young

SENIOR PROJECT MANAGER

Angus is a seasoned Senior Project Manager with over 20 years of experience in surveying, contract administration, and project management across the UK, Middle East, and New Zealand. His qualifications in Property Management, Land Surveying, and Geological Sciences provide a strong technical foundation for leading complex infrastructure, commercial, and residential developments.

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Atefeh Zeinalian

PROJECT MANAGER

Atefeh Zeinalian is a highly skilled Project Manager with over a decade of experience in construction management, architectural design, and site engineering. Holding a Doctor of Philosophy in Construction Management, she combines technical expertise with structured project coordination to deliver high-quality, well-managed developments.

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